Quick & Quotable: February 26th

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Don’t have time for the whole story right now? Sample the tasty snacks we’ve rounded up for you.  

How Brands Can Take Advantage of Instagram Stories— Ad Week

“One of the incredible essences of social media is the intimate connection brands can form with their followers. Stories (Snapchat or Instagram) have taken the opportunity for connection one step further. However, if your brand isn’t capitalizing on the attention it gets from Stories, then the connection is wasted. The easiest way to do that is through direct links.”

What News Reading Bots Mean for the Future of Journalism— Wired  

“The Post’s main goal with the project at this point is twofold. First: Grow its audience. Instead of targeting a big audience with a small number of labor-intensive human-written stories, Heliograf can target many small audiences with a huge number of automated stories about niche or local topics. There may not be a wide audience for stories about the race for the Iowa 4th, but there is some audience, and, with local news outlets floundering, the Post can tap it.” 

Miu Miu Women’s Tales: Hello Apartment— Wonderland

“The 23-year-old joins a unique club that elsewhere boasts Chloë Sevigny, Miranda July and Ava DuVernay, with a short that explores her own relationship with her first apartment. “It is a shrine to experiences,” she notes, adding a no doubt familiar opinion on what happens when you leave, “I’ve a hard time letting go. What happens to all those memories?””

The Newsroom Feels Embarrassed”: Backfires and Explosions at The New York Times— Vanity Fair

“Another commonly aired critique is that the op-ed page, in these emotional, polarizing times, has evinced a penchant for trolling. Writing recently on the Ringer, a sports and pop-culture-oriented Web site, Justin Charity posited that “once-token provocations have become the paper’s most widely circulated missives, diluting the impact of its other departments’ work.” (It’s certainly arguable, in the Twitter era, that provocation and trolling are essentially synonymous.)” 

WWE is Laying the Smackdown on the World— Bloomberg Businessweek

“There was a time when it came across as seedy, kind of playing to barroom brawls,” McMahon says. Those days are over, she asserts. “Our lines of business are really more akin to Disney than they are to anything else.”