CJC Interview: Steph Taylor, Founder of Wildbloom Marketing
Steph Taylor is a corporate square peg turned health and wellness entrepreneur. She is the founder and director of wellness marketing consultancy, Wildbloom and host of the online marketing podcast Socialette [www.stephtaylor.co]. A passionate go-getter who aspires to transform the health and wellness industry, Steph is big on balanced living, quality over quantity and collecting passport stamps.
Tell us a little about your path so far— where are you from? Where are you currently? Share a few career highlights. "My path is one I’m sure many entrepreneurs can resonate with! I went to university after school because it’s what I was told I “should do” despite not having the slightest clue what I wanted to wear that day - let alone what I wanted to do for the rest of my life. Naturally, a few years later I found myself in a corporate job that I hated.
Fast forward another few years, and I was in a different corporate job, but still hating it. I was just so bored. So, I started a health food subscription box as a side hustle, which soon turned into 4am wake-up calls, so I could work on the business before I went off to work.
Then, I burnt out. I got very sick and landed in hospital for 7 days, with a further 7 days of sick leave afterwards. I remember thinking, while I was lying in hospital, “thank goodness I don’t have to be at work right now.” That was the wake up call I needed to hand in my resignation and go all-in on my side hustle.
After a year, I closed down the subscription box. Packing and shipping orders meant that I didn’t have the freedom to travel, which is part of the reason I left my corporate job in the first place. My skills lay in marketing and my passion lay in health and wellness, so, naturally, I started a wellness marketing consultancy - Wildbloom. A year later, we’re a team of 4 (all remote) and I’m fully location-independent - which means I can travel and work wherever I want.
In my ample (ha!) spare time, I also host the small business marketing podcast, Socialette, and run a small business marketing blog."
Where do you find inspiration?
"Podcasts! I’m currently living in London and the commute to my coworking space is the perfect length for a podcast each way. I also can’t resist Instagram - but for a different kind of inspiration. I love knowing what others in the marketing space are up to. Not in a “keeping up with the Joneses” way, but as a way to see where we can improve or what we can do differently."
Who was the last person that inspired you and why?
"I just listened to a podcast interview with Tess Robinson of Smack Bang Designs this morning and that girl is the definition of inspirational. What she’s achieved in business is pretty crazy considering she’s only in her 20s!"
What’s your favorite ‘me-time’ or ’self-care' activity?
"I love sewing and I love yoga. I don’t find the time to do either of those things enough though! I also love going to a cafe and just sitting there, enjoying my coffee."
What is the biggest contributor to your personal, inevitable self-doubt?
"Because I’ve built the business from scratch, I see all work as an extension of myself. This means I typically take client feedback to heart, and that makes me doubt myself big time.
Knowing that everyone battles with self-doubt helps a little bit, but if anyone has a magic spell to make it go away, please let me know! "
If you could give one piece of career advice what would it be?
"You don’t have to have it all figured out - it’s okay to not know your 5-year (or even 1-year!) plan."
If you weren’t pursuing your current career, what would you want to be doing?
"I’d love to be a travel blogger. I love writing and I love travel, so it’s the best of both."
What are your greatest strengths/weaknesses as an entrepreneur and/or WFH?
"I’m pretty resilient and persistent, which I think are pretty important in business. I would have thrown the towel in long ago if I weren’t!
But, on the flip side, I’m a master procrastinator. Not exactly what you want when there’s nobody else to motivate you but yourself!"
What is your favorite Instagram to follow? Favorite brands on social?
"@smackbangdesigns, @wordfetti, @golivehq, @spell_byronbay"
What’s something few people know about you?
"I’ve lived in 5 cities in 4 different countries and I also speak Italian."
The Crackerjack Collective is a series of informal interviews for These New Walls, featuring my entrepreneur and/or work from home network that continuously inspires me. These interviews are meant to, in turn, inspire others looking for similar insight on what we do and the motivation to get started. Know someone extraordinary that you want to see featured in the CJC? Send us an email. x Kate, Founder, TNW